Dreamforce 2013

df-logoThe Dreamforce ‘13 event kicked off yesterday in San Francisco and runs through Thursday, November 21st.

After working with their customer relationship management (CRM) software product for about three months in 2011, I decided to attend their Cloudforce event at the Jacob Javits Convention Center in New York in November 2011.  At that point, I knew of Marc Benioff, the CEO of Salesforce, but I had never seen him live or watched any of his presentations on YouTube.  As is customary for these big events, Marc is the keynote speaker and his presentation (both on stage and as he walks through the aisles of the entire event) is two hours and during that time he is marketing Salesforce to the audience using stats, experiences, trends, enterprise collaborators while all the time weaving it all into very effective storytelling.  

I found those two hours inspiring since his vision and message were both current and forward thinking.  What I mean by that, is that the product roll-out for Cloudforce (Chatter) was timely and matched off with the consumer’s workflow needs at that time.  Also, his vision addressed workflow needs in the very near future and the fact that Salesforce was evolving into a cloud based, mobile and social enterprise software.  Additionally, the APIs would be a focus so that developers could quickly and easily build apps to interface with Salesforce.

The Cloudforce ‘11 (a one day event) had the right side room of the Javits with an overflow room imbedded in the expo. The reported audience size was approximately 10,000, which at the time I thought was a very good turnout for the event.  Two years later, it’s reported that the Dreamforce 2013 will have 150,000 attendants during their four day event and the Salesforce team will spend a significant amount of time on Salesforce 1.

Salesforce 1 allows the user to connect across all their platforms with a significant emphasis placed on mobile.  A sales or business development professional can head off to a meeting with their smartphone or tablet and quickly view their day; dial into a call or meeting; stay on top of daily activity during the course of the day; collaborate with managers and colleagues as meetings take place and new events unfold; update forecasts and recalibrate sales growth on a real time basis.  A great set of marketing and management tools at your fingertips to create transparency, collaboration, knowledge and better productivity.  Just as important, the software allows a manager to develop a culture that includes best practices and mitigates the scenario which includes opaque customer detail/information and feedback often leading to poor decision making by all involved.

Salesforce has had a big run this year with their stock up 30+% percent and much of this movement since June.  Compare this move to Oracle’s appreciation which is about 5% for the year.  I wonder if Oracle was to hold a party, could they get 150,000 guests to attend?  Although, if I was putting money to work, I would probably put a majority of it to work with Oracle given their lackluster performance this year and their ability to print money with their database solutions.

from Douglas MacFaddin’s Tech Market Page http://dougmacfaddin.org/dreamforce-2013/

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Published by: Doug MacFaddin

Douglas Willis MacFaddin was born June 16, 1961 in the Miamisburg Hospital to Patricia Ann MacFaddin and Richard Willis MacFaddin. My mother’s maiden name is Morrison and she is the youngest of seven children who were raised in Lycippus, PA. My father was the second of four children and was a twin. He was raised in the town of Viola, DE. At the time of my birth, my father worked at the Mound Laboratories in Miamisburg, Ohio in research. Mound was an Atomic Energy Commission facility for nuclear weapon research during the Cold War. My mother made a home for our family. My father passed away in 1991 and my mother is currently living in Avon, CT. Doug MacFaddin is the oldest of five children (Doug, R. Stuart, Anne Marie, Megan and Mary (Heather)). I lived in Ohio for two years, spent the next seven years in Murrysville, PA (outside of Pittsburgh), moved to Little Silver, NJ and relocated my senior year in high school to Avon, CT. My four siblings currently live with their families in Avon, CT and are members of St. Ann’s Church. I attended Mother of Sorrows School in Murrysville, PA. In NJ, I attended Little Silver Point Road School, Markham Place School and Christian Brothers Academy (CBA) in Lincroft, NJ for three years. My senior year, I attended Avon High School and I then spent the next four years at Union College, Schenectady, NY. I received a BS in Industrial Economics and graduated in June 1983. While at Salomon Brothers, I was asked to attend a two-week seminar for Public Finance at the University of Michigan in 1986. In Little Silver, I was involved in Troop 126 where I achieved the rank of Life Scout and was both a Patrol Leader and a Senior Patrol Leader. I also was an alter boy at St. James Catholic Church and spent summers a the Ship Ahoy Beach Club in Seabright, NJ and caddying at the Rumson Country Club. At Christian Brothers Academy, I wrestled for the varsity squad for three years. I took second in the districts my junior year and went on to the regionals. I also ran on their cross country team freshman year and was part of the CBA Colt team that hasn’t lost a duel meet since 1973. My senior year at Avon, I won the wrestling States (S). I went on to wrestle at Union College and qualified for the Div III nationals twice (1981, 1982) and was co-captain both years. My senior year at Avon, CT, I also won the States (S) in pole vaulting. It was the first time Avon High School had a state champ in two sports in the same year. During my four years, I earned nine varsity letters between wrestling, track and football. In 1979, I was accepted into The National Honor & Merit Scholars Society. Upon graduating from Union College, I accepted a position at Salomon Brothers Inc in August 1983. I was an analyst in their Public Finance department at One New York Plaza. I lived in Park Slope, Brooklyn and spent the next four years working at Salomon Brothers. As a result of Black Monday, October 19, 1987 the Public Finance Department of Salomon Brothers was jettisoned to conserve capital. By November 1, 1987, I was working at Dean Witter Reynolds in the new Public Finance Department made up of many of my former Salomon Brother’s colleagues. The new Department was located on the 57th floor of 2 World Trade Center.

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