The Changing Face of Charity

impact-give_directlyTechnology has made it easier to donate towards philanthropic causes. However, this has changed the game for the ways charities usually function and how they interact with donors.

The biggest change is in the demographic of those who are giving and how they are able to give. Millenials can’t donate in traditional ways. Charity used to thrive on banquets and large gifts, but the younger generation doesn’t have the capital to give that way. So, targeting smaller gifts, online is the best way to rope them in. As millenials age and have more economic leeway, they will remember the charities that they made relationships with early and possibly give larger gifts.

Charities that are ahead of the game are using technology to their advantage when targeting those who may donate. For example a service called Centscere donates a few cents every time you “like” something on facebook or send a tweet. Other companies are doing similar things, like Google’s One Today that donates a dollar a day to a charity of your choice, or Check in for Good. Check in for Good utilizes the check-in habits of millenials in restaurants, coffee shops, theatre, etc. and donates money when they post that they are there.

The biggest change for traditional philanthropists is that donors and activists are organizing on their own. They have the tools with the Internet and the various app interfaces to collect money and put it towards the causes they see fit. The need for institutions still exists, but the way these institutions interact with people and how the donors interact with them is changing. Gone are the days of word of mouth. Charities need to have an online presence that clearly outlines who they are and what they do via a website and social media. There is still a place for charities, but they need to be aware of the changing market, especially as sites are linking donors directly to people with need. For the future of established charities, they need to make it transparent exactly how what they do impacts the final step, those in need.

from Douglas MacFaddin’s Tech Market Page http://ift.tt/NDDXgs

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Published by: Doug MacFaddin

Douglas Willis MacFaddin was born June 16, 1961 in the Miamisburg Hospital to Patricia Ann MacFaddin and Richard Willis MacFaddin. My mother’s maiden name is Morrison and she is the youngest of seven children who were raised in Lycippus, PA. My father was the second of four children and was a twin. He was raised in the town of Viola, DE. At the time of my birth, my father worked at the Mound Laboratories in Miamisburg, Ohio in research. Mound was an Atomic Energy Commission facility for nuclear weapon research during the Cold War. My mother made a home for our family. My father passed away in 1991 and my mother is currently living in Avon, CT. Doug MacFaddin is the oldest of five children (Doug, R. Stuart, Anne Marie, Megan and Mary (Heather)). I lived in Ohio for two years, spent the next seven years in Murrysville, PA (outside of Pittsburgh), moved to Little Silver, NJ and relocated my senior year in high school to Avon, CT. My four siblings currently live with their families in Avon, CT and are members of St. Ann’s Church. I attended Mother of Sorrows School in Murrysville, PA. In NJ, I attended Little Silver Point Road School, Markham Place School and Christian Brothers Academy (CBA) in Lincroft, NJ for three years. My senior year, I attended Avon High School and I then spent the next four years at Union College, Schenectady, NY. I received a BS in Industrial Economics and graduated in June 1983. While at Salomon Brothers, I was asked to attend a two-week seminar for Public Finance at the University of Michigan in 1986. In Little Silver, I was involved in Troop 126 where I achieved the rank of Life Scout and was both a Patrol Leader and a Senior Patrol Leader. I also was an alter boy at St. James Catholic Church and spent summers a the Ship Ahoy Beach Club in Seabright, NJ and caddying at the Rumson Country Club. At Christian Brothers Academy, I wrestled for the varsity squad for three years. I took second in the districts my junior year and went on to the regionals. I also ran on their cross country team freshman year and was part of the CBA Colt team that hasn’t lost a duel meet since 1973. My senior year at Avon, I won the wrestling States (S). I went on to wrestle at Union College and qualified for the Div III nationals twice (1981, 1982) and was co-captain both years. My senior year at Avon, CT, I also won the States (S) in pole vaulting. It was the first time Avon High School had a state champ in two sports in the same year. During my four years, I earned nine varsity letters between wrestling, track and football. In 1979, I was accepted into The National Honor & Merit Scholars Society. Upon graduating from Union College, I accepted a position at Salomon Brothers Inc in August 1983. I was an analyst in their Public Finance department at One New York Plaza. I lived in Park Slope, Brooklyn and spent the next four years working at Salomon Brothers. As a result of Black Monday, October 19, 1987 the Public Finance Department of Salomon Brothers was jettisoned to conserve capital. By November 1, 1987, I was working at Dean Witter Reynolds in the new Public Finance Department made up of many of my former Salomon Brother’s colleagues. The new Department was located on the 57th floor of 2 World Trade Center.

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