The Simple Yo App

screenshot-2014-06-18-16-31-30If you haven’t heard of Yo, you haven’t been following Twitter very closely. It is the next biggest app that everyone is talking about and a little confusing. The idea behind Yo is that users log onto the app to send other users just one word…Yo. The trend has caught on because 50,000 people are already signed up for the app. So far the users have send more than 4 million Yo’s to each other. Really the app has not yet officially launched, but even without that formality, the app already received $1.2 million in funding from unnamed investors. Clearly, people think that the co-founder and CEO Or Arbel is on to something. The app probably started as a joke, but now is wickedly popular, getting more users everyday and has a lot of money coming in. While apps like Snapchat rely on the concept of ephemerality, Whisper and Secret give users anonymity, Yo seems to lean back on context. Although the app has absolutely no content, the context comes from who sends you the “Yo” and what time they send it. The context is your own life.

For example, if your best friend texts you “Hey” at 10:00 AM they are probably just saying hello or starting a conversation. However, if someone you have been crushing on texts you the exact same message “Hey” at 2:00 it probably has a completely different meaning and context, i.e. booty call. So, Yo is relying on context and provides a structure that allows you to only send one message with limitless subtexts.

Again, Yo may have started as a joke, but it really plays into the idea of digital dualism. Just as Snapchat is trying to imitate life by letting the image disappear, just as it would if you glance at something, Yo is imitating life and the fact that we use context to interpret every interaction we have. If you are interested, download Yo and see who you can contextually communicate with.

from Douglas MacFaddin’s Tech Market Page http://ift.tt/1yFEtOv

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Published by: Doug MacFaddin

Douglas Willis MacFaddin was born June 16, 1961 in the Miamisburg Hospital to Patricia Ann MacFaddin and Richard Willis MacFaddin. My mother’s maiden name is Morrison and she is the youngest of seven children who were raised in Lycippus, PA. My father was the second of four children and was a twin. He was raised in the town of Viola, DE. At the time of my birth, my father worked at the Mound Laboratories in Miamisburg, Ohio in research. Mound was an Atomic Energy Commission facility for nuclear weapon research during the Cold War. My mother made a home for our family. My father passed away in 1991 and my mother is currently living in Avon, CT. Doug MacFaddin is the oldest of five children (Doug, R. Stuart, Anne Marie, Megan and Mary (Heather)). I lived in Ohio for two years, spent the next seven years in Murrysville, PA (outside of Pittsburgh), moved to Little Silver, NJ and relocated my senior year in high school to Avon, CT. My four siblings currently live with their families in Avon, CT and are members of St. Ann’s Church. I attended Mother of Sorrows School in Murrysville, PA. In NJ, I attended Little Silver Point Road School, Markham Place School and Christian Brothers Academy (CBA) in Lincroft, NJ for three years. My senior year, I attended Avon High School and I then spent the next four years at Union College, Schenectady, NY. I received a BS in Industrial Economics and graduated in June 1983. While at Salomon Brothers, I was asked to attend a two-week seminar for Public Finance at the University of Michigan in 1986. In Little Silver, I was involved in Troop 126 where I achieved the rank of Life Scout and was both a Patrol Leader and a Senior Patrol Leader. I also was an alter boy at St. James Catholic Church and spent summers a the Ship Ahoy Beach Club in Seabright, NJ and caddying at the Rumson Country Club. At Christian Brothers Academy, I wrestled for the varsity squad for three years. I took second in the districts my junior year and went on to the regionals. I also ran on their cross country team freshman year and was part of the CBA Colt team that hasn’t lost a duel meet since 1973. My senior year at Avon, I won the wrestling States (S). I went on to wrestle at Union College and qualified for the Div III nationals twice (1981, 1982) and was co-captain both years. My senior year at Avon, CT, I also won the States (S) in pole vaulting. It was the first time Avon High School had a state champ in two sports in the same year. During my four years, I earned nine varsity letters between wrestling, track and football. In 1979, I was accepted into The National Honor & Merit Scholars Society. Upon graduating from Union College, I accepted a position at Salomon Brothers Inc in August 1983. I was an analyst in their Public Finance department at One New York Plaza. I lived in Park Slope, Brooklyn and spent the next four years working at Salomon Brothers. As a result of Black Monday, October 19, 1987 the Public Finance Department of Salomon Brothers was jettisoned to conserve capital. By November 1, 1987, I was working at Dean Witter Reynolds in the new Public Finance Department made up of many of my former Salomon Brother’s colleagues. The new Department was located on the 57th floor of 2 World Trade Center.

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