Xbox One Beefs Up Marketing

EtaosiBThe competition between console makers just got more heated. Xbox and Sony were already locked in fierce combat, but now the Xbox One has been forced into a corner and may have to get aggressive to survive. The way Microsoft’s Xbox is fighting is by offering a $75 digital credit to their customers. The reason for the bold move is because Sony has been outselling Microsoft for months now. In April, the numbers showed that Sony had sold 7 million of their PS4 consoles while Microsoft had sold just 5 million Xbox One devices. Xbox/Microsoft has been using all of their marketing power to showcase their product, but they have been ignoring their games. Although they have the Halo Master Chief Collection, they don’t push their successful games enough and they don’t have nearly as many as Sony. The best and most assured way to bring more consumers to the Xbox One is to create more, exciting games for the console so that fans have to buy your product to experience what it has to offer. Microsoft’s chief problem is that they don’t have enough games. Even with their digital credit-marketing scheme, they cannot keep up with Sony unless they really have something (like a great new game) that Sony cannot offer players. There is another problem with how Microsoft is choosing to advertise at the moment; no one knows who is entitled to the $75 digital credit or how they are chosen. It seems that they are offering the incentive to their Xbox 360 consumer base. However, it may be customers who have Xbox Live Gold or those gamers who have had their Xbox Live subscription for a certain amount of time. Additionally, the whole process could be completely random. Perhaps Microsoft should get a clue from Sony and realize that they don’t stand a chance at making the $75 scheme work, it’s time to invest in a large batch of great games.

from Douglas MacFaddin’s Video Game and Media Page http://ift.tt/1seDz9O

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Published by: Doug MacFaddin

Douglas Willis MacFaddin was born June 16, 1961 in the Miamisburg Hospital to Patricia Ann MacFaddin and Richard Willis MacFaddin. My mother’s maiden name is Morrison and she is the youngest of seven children who were raised in Lycippus, PA. My father was the second of four children and was a twin. He was raised in the town of Viola, DE. At the time of my birth, my father worked at the Mound Laboratories in Miamisburg, Ohio in research. Mound was an Atomic Energy Commission facility for nuclear weapon research during the Cold War. My mother made a home for our family. My father passed away in 1991 and my mother is currently living in Avon, CT. Doug MacFaddin is the oldest of five children (Doug, R. Stuart, Anne Marie, Megan and Mary (Heather)). I lived in Ohio for two years, spent the next seven years in Murrysville, PA (outside of Pittsburgh), moved to Little Silver, NJ and relocated my senior year in high school to Avon, CT. My four siblings currently live with their families in Avon, CT and are members of St. Ann’s Church. I attended Mother of Sorrows School in Murrysville, PA. In NJ, I attended Little Silver Point Road School, Markham Place School and Christian Brothers Academy (CBA) in Lincroft, NJ for three years. My senior year, I attended Avon High School and I then spent the next four years at Union College, Schenectady, NY. I received a BS in Industrial Economics and graduated in June 1983. While at Salomon Brothers, I was asked to attend a two-week seminar for Public Finance at the University of Michigan in 1986. In Little Silver, I was involved in Troop 126 where I achieved the rank of Life Scout and was both a Patrol Leader and a Senior Patrol Leader. I also was an alter boy at St. James Catholic Church and spent summers a the Ship Ahoy Beach Club in Seabright, NJ and caddying at the Rumson Country Club. At Christian Brothers Academy, I wrestled for the varsity squad for three years. I took second in the districts my junior year and went on to the regionals. I also ran on their cross country team freshman year and was part of the CBA Colt team that hasn’t lost a duel meet since 1973. My senior year at Avon, I won the wrestling States (S). I went on to wrestle at Union College and qualified for the Div III nationals twice (1981, 1982) and was co-captain both years. My senior year at Avon, CT, I also won the States (S) in pole vaulting. It was the first time Avon High School had a state champ in two sports in the same year. During my four years, I earned nine varsity letters between wrestling, track and football. In 1979, I was accepted into The National Honor & Merit Scholars Society. Upon graduating from Union College, I accepted a position at Salomon Brothers Inc in August 1983. I was an analyst in their Public Finance department at One New York Plaza. I lived in Park Slope, Brooklyn and spent the next four years working at Salomon Brothers. As a result of Black Monday, October 19, 1987 the Public Finance Department of Salomon Brothers was jettisoned to conserve capital. By November 1, 1987, I was working at Dean Witter Reynolds in the new Public Finance Department made up of many of my former Salomon Brother’s colleagues. The new Department was located on the 57th floor of 2 World Trade Center.

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